Alternatively, you can create cluster content focused on low-competition keywords to gain visibility on a topic. Then, create a pillar page that will give a broader view of a high-volume topic. With low-competition topics ranking well, your pillar page is more likely to rank higher as well and boost the entire cluster.
In line with the customer journey
If your blog focuses primarily on a specific stage of the customer journey, it’s best to start by developing content that serves that stage. Make sure to help the reader move to the next stage of the customer journey by including CTAs and inserting relevant links within the posts.
If you are focusing on organic traffic, you should mostly publish kuwait phone number data content that targets high search volume keywords with the lowest keyword difficulty possible. Then you have a chance to attract more people.
To accompany the release of your product or feature with blog posts, you can produce content about a problem it solves or a benefit it provides, which you already identified at the product or feature development stage.
A good practice is to provide each stage of the customer journey with relevant and optimized content. Start with the pre-awareness stage and make sure to accompany the reader until the end, the decision stage, which can also take the form of another channel rather than a blog post. Ensure good internal linking between your blog posts so that the customer journey is not interrupted.
In line with trends
If your blog post is a news-driven channel, you should be publishing articles on trending topics as quickly as you can. Covering trends won’t allow you to create a content plan for a specific time period, but you can still produce evergreen content in parallel to support your online visibility.
Do you organize your blog differently? Let us know how you prioritize your blog topics, and what results you get, in the comments below.
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