SERP macbook pro
Apple.com ranks #1 and #2 for this term. The pages do not cannibalize each other on positions thanks to the legitimacy of the site: Apple.com is the official site of the brand that produces and markets the MacBook Pro, and is established on the SERP.
It is not the two results that are intriguing, but their ranking. Let's examine these pages in a little more detail.
MacBook Pro SERP Page
This is Apple's Macbook Pro page, with a product overview and a simple comparison of the different models.
The presumed intention of a user browsing this page is to find algeria phone number datamore information about the product during the research stage of their purchasing journey. This is an informational page, or more precisely, a decisional page.
The other result, ranked right after, is the “Buy Macbook Pro” page
MacBook Pro SERP Page
The template is for an ecommerce category. So we see more details about price, specifications, and other elements. This page is transactional rather than informational: it is a key part of the purchasing process.
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