What is the relationship between visual communication and marketing?

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Visual communication is one of the main marketing resources for disseminating information, transmitting the brand image and connecting with the public.

It is used in a wide variety of marketing materials, both online and offline, such as folders, business cards, websites , social networks, advertisements, display cases, gifts and many others.

On these supports, all visual resources have colombia phone number list an intention. Don't think that the color of a logo is a coincidence, it wants to convey a message to the audience. It can be some objective information, but also subjective elements of the brand, which define how the brand wants to be perceived by the public.

Visual communication is often used in conjunction with writing and sound. Images, texts and sounds complement or reinforce a message.

But it is visual communication that has stood out in current marketing.

Given the accelerated pace of life, it is able to transmit information faster, often in a simpler and more understandable way, and connect directly with people's emotions.

Simply open websites and social media to see how brands are investing in images and videos to convey their messages.

How important is visual communication in marketing?
Let us now point out what the role of visual communication is for marketing to achieve its objectives.