Customers need to trust that the data is being used responsibly. Good CX ensures there are no data breaches or wrongful use of information.
Be transparent about how you use customer data. Businesses that prioritize data privacy are at an advantage.
Even better, give customers autonomy over their data.
IKEA gives shoppers control of their data with their ‘Customer Data Promise’. In their own words, “You do your part and we do our part and together we create value. We are establishing a dialogue around people's preferences, giving control back to them.”
There are data protection regulations worldwide. In the US, it’s important to follow CCPA, CAN-Spam, and other data protection laws. If you engage with the European market, you must be GDPR compliant. Future-proof your business with good data protection practices.
5. Improve accessibility
Make sure that your information is readily accessible. This also means adapting content to stay in touch with disabled users.
Include alt text to describe images so that visually impaired users. Use clear formatting, fonts, and colors so that software such as the KNFB Reader can scan your content and read it out loud.
Here are some more accessibility measures that might suit your oman telephone number data business:
Install voice recognition features for users who have difficulty with manual input.
Provide lip-reading alternatives to phone calls for deaf or hard-of-hearing customers.
Use easy-to-understand language to accommodate people with cognitive disabilities.
Train customer service employees on accessibility and inclusive communication.
You might not get it all right in the first instance, so encourage customer feedback. Engage in social listening and keep your communication open. You can always improve customer experiences by understanding what disabled users tell you.
6. Lean into sustainability
More and more, consumers are looking to brands to uphold certain sustainability standards. 70% of consumers switch brands based on product quality. A further 25% switch when a different brand aligns more with their values. Sustainability is no longer just a nice-to-have. It’s a necessity.
Keep your customers engaged and satisfied by aligning with their values. However, don't fall into the trap of greenwashing. Communicate your sustainability efforts clearly and honestly.
Cult fashion brand GANNI is an excellent example of this.
Overview of fashion brand GANNI's responsibility report for 2021
Example of sustainability communication (Source)
They don’t claim to be a sustainable brand. Instead, they produce detailed responsibility reports. They are upfront about what they have fallen short on and provide great detail for their customers.
