Overview of organic search in your digital strategy

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It is important to analyze how effective your measures have been in favor of organic traffic, considering your initial objectives, the time parameter and, above all, the difference between the expected and achieved results.

By considering these points, you will understand:

which actions have been effective;
what strategies need to be restructured;
which measures should be eliminated and replaced by more efficient ones.
Site size
Another relevant aspect that you need to consider is that a website with more than 1000 pages will not have the same cost as a website project with less than 200 pages.

Since most SEO budgets are calculated based on working hours, the equation is very simple: the more pages, the more working hours are needed and, therefore, the more significant the investment amount.

Scope
One of the great challenges of the SEO and ecuador phone number list Inbound Marketing universe is that we should not package services , given that each project has its own particularities, objectives and scope demands.

For example, a company has a website but has not achieved its organic traffic goals. In this situation, we must:

audit SEO to discover current traffic, ranking and loading speed;
build a new architecture (On Page SEO) and optimize meta tags, title tags and headings;
design a content plan;
define the professional responsible for the project.
Note that in this case, the company has a structured website, but what if they needed to build it from scratch?

Basically, the costs derived from SEO work would increase, since the strategy, as well as the necessary measures, would be more comprehensive and would include more resources.