Why should we use a conversion funnel?

[zihadhasan01827]

Basically, a conversion funnel helps you direct your actions on your website or blog towards the results you are looking for. It allows you to make a plan so that you can achieve more and more conversions.

Check out some of the most important reasons:

You simplify the user's path to conversion, which means you optimize your work to achieve faster results;
Your blog or website will be built to generate conversions . All your actions will have the goal of conversion in mind;
You focus on users who are most likely to convert, offering a more personalized experience ;
you understand your users better and can use the data generated to further optimize your future actions;
You get better results from your investments because you have a goal in mind.
What are the stages of the conversion funnel?
The stages of the conversion funnel are not very different from those of the sales funnel, only the objective varies.

Discover them!

TOFU
Known by its acronym in English: Top of the funnel , the top of the funnel is the first contact users have with your website or blog . At this stage, the main objective is to capture the reader's attention so they can begin their path to conversion.

MOFU
MOFU stands for Middle of the funnel . This stage germany phone number list is also known as the middle of the funnel and consists of delivering content to the reader to direct them towards conversion.

This type of content is usually more in-depth and clarifies the reader's doubts in more detail, even offering some alternatives that can help solve a problem.

BOFU
The last stage of the conversion funnel is the BOFU or Bottom of the funnel . Here the content must promote the conversion, with a CTA that promotes the action we are looking for.

However, efforts should not be focused on the CTA ; all content should prepare the reader to perform the action we are looking for , that is, conversion.

Throughout the text you must guide them along the path towards the solution, which is the objective you wish to achieve, so that when they find the conversion opportunity, they do so without thinking twice.