What qualities should a good commercial writer have?

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Taking into account all of the above, we can say that a good commercial writer needs the following skills and characteristics:

Be relentless in writing : good spelling, syntax, grammar and fluency should be the writer's mantra.
SEO knowledge : If it does not rank on Google, a text on the Internet may be invisible, or at least not achieve all the objectives it should.
Ability to study and understand each value proposition : just as a sales agent cannot sell if he does not first “fall in love” with the product, a writer will not engage the reader if he does not fully understand the brand's proposition.
Understanding the Buyer Persona : Just like the iceland phone number list commercial proposal, it is essential that the writer embraces the Buyer Persona profile during the development of the text and understands it perfectly.
Scientific rigor : we are talking about having the ability to rely on data and having a working methodology that allows us to build solid texts that are not full of "smoke."
Creativity : so that your message can be truly unique and captivating.
Great! If you've followed us this far, you now have a much clearer view of business writing.

As you can see, its principles are rooted within a broader and more general universe such as copywriting, that is, persuasive and marketing writing.

Creativity, transparency and the ability to captivate are fundamental values ​​for writing in the service of commercial success. Brush up on all these key attributes and write your best work!

Now that you have this ABC of commercial writing in your hands, we invite you to expand the information and your knowledge by taking a look at our definitive guide to copywriting . Don't miss it!