Keep your Buyer Persona updated

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Think of the Buyer Persona as the idealization of the perfect customer for your products.

Creating these profiles makes it easier for brand campaigns and actions to be directed at the audience most likely to go through the entire purchasing process .

This way, you reduce irrelevant advertising costs and give yourself a basis for thinking about more precise marketing strategies.

Does the concept of Buyer Persona sound similar to that of the target audience ? The similarity exists, but the Buyer Persona is a more specific approach .

In addition to demographics (occupation, age, gender, city, etc.), a Buyer Persona profile adds peculiarities about the ideal client's personality, problems they go through, their hobbies, and other relevant characteristics.

Despite having somewhat intuitive definitions, the creation of the Buyer Persona must be built based on studies. Therefore, the collection of data on consumers and potential customers is essential.

Finally, remember to keep your Buyer Persona up to date. To do this, observe how consumer behavior changes and fluctuating market trends.

people-generator
Aim to reach the top of Google results
We mentioned the consumer purchasing process earlier. You probably remember the first step, right? Well, the moment has come when the consumer begins to suspect that he has a problem and looks for a solution to solve it.

Now, where will you look for this solution? In a world where 60% of the global population is connected to the Internet , it is not difficult to deduce the answer: in search engines.

Therefore, when consumers perform queries on search engines like Google , you want to make sure your website is among the first results.

After all, about 75% of users don't click on content that doesn't appear on the first page of search results.

So, how do you scale your Google rankings and indonesia phone number list how do you get to the top positions? This is the question that has kept digital marketers busy in recent years.

There is no definitive answer, and there probably never will be one, but there are very effective techniques to achieve this goal.

SEO
SEO or Search Engine Optimization is a set of techniques used to optimize web pages, with the aim of improving Google positioning and generating brand authority.

The approach is only possible thanks to Google’s algorithm that crawls and ranks all pages based on their relevance to the user who performed the search.

To use SEO to your advantage, it is important to adopt some practices on and off your website . Using keywords relevant to your Buyer Persona , for example, is essential to get your content among the results presented.

In addition, the quality and size of the material also directly influence the classification.