this step in seconds

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Here’s the backend event, shown in our own account: Optional: Sending the time of form submission in UNIX format If you wanted to send the time of the form submission through to Zapier, you’ll also need to convert this to “X” or “Unix”, which is the format Facebook expects the data to be in. UNIX format is a long number, which is actually the number of seconds since ! Here’s how: Add a step above the Facebook conversion step Choose “Formatter” As the action event, choose Date/Time In “Transform”, choose Format As the input, choose Date submitted from Growform As “To format”, choose X (the last option at time of writing), then hit “Continue”.

Hit continue, and you should see the output of Back in “event time” under the Facebook conversions step, you can insert use the value you just made available! Troubleshooting “Invalid parameter” warning seen belgium number data in Zapier This is a very common error in early setup, and just means one of the fields Facebook is expecting isn’t quite right. Unfortunately, Facebook doesn’t tell us which field is incorrect, so double check the following: Your “Action source” is set to Website Your event name is NOT set to “Purchase” or “Lead” if you’re using the “Send other event” zap as described in this tutorial.

If you do wish to use these, you should select the relevant “action event” early in the Facebook conversion setup. The event source URL is set to a valid URLand not left blank Under “customer information”, email is set – this is a required field by Facebook Under “customer information”, the client user-agent is set – this is required by Facebook Event not seen in Facebook Wait minutes for the event to come through – Facebook warns that it can take minutes for backend events to be processed. Ensure Facebook isn’t blocking events: check your Facebook dashboard in events manager for any banner that offers to “allow” or “block” events, and choose allow if given the option.