Terms you need to know the meaning

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An ad campaign in Google Ads is made up of your ad groups and has the same budget, campaign type, and other ad settings.

This is typically what you set up first when you advertise, and it helps organize your different paid advertising efforts. Keep in mind that you can run multiple campaigns at any given time in your Google account.

2. Ad groups
An ad group is your collection of keywords, budgets, and targeting methods for a specific objective, within the same campaign.

For example, if you're running a campaign for a namibia telegram data handbag sale, you could set up ad groups to target online sales, adult handbags, and children's handbags. You can have multiple ads in each ad group.

3. Campaign type
Your campaign type is where you want your ads to be seen. You can choose from:

Research network
Display network
Youtube
Application
Google Shopping
4. Keywords
Keywords are the big players in Google Ads. They are the words or phrases you choose for your ads and will help determine where and when your ad appears.

When choosing your keywords, think about what your customer would search for when they were looking for your product, service, or offer. While you can include as many or as few keywords as you want, it’s best to stick to no more than twenty keywords.

5. Quality Index
A Quality Score is Google's measurement of how relevant your ad title, description, keywords, and destination URL are to the potential customer who sees your ad.

A higher Quality Score can improve your ad placement and reduce costs.

6. Impressions
Impression is the measure of how many times your ad was shown.

7. Ad Rank
Ad Rank is the value used to indicate where your ad appears on a page. It's based on your Quality Score and your bid amount.

8. Ad Extensions
Ad extensions are additional information about your business, such as your address, phone number, and even coupons or additional websites. They’re what appear in blue below your ad descriptions.

Google Ads General Terms
Call to Action (CTA)
A CTA (call to action) is literally the action you want your audience to take. Good CTAs in your ads are short, action-oriented words , such as “Buy,” “Get,” “Act Now,” etc.

Click-through rate (CTR)
CTR is a key metric in your account settings. It measures how many people who saw your ad click through to your link destination.

Optimization
Optimization in Google Ads is like optimization in other areas of marketing. It involves making changes to help your ad achieve better results for your goals.

Split test
Split testing includes both A/B and multivariate testing. It is a strategy of controlled marketing experiments with the intention of improving your objective results such as higher CTRs, higher conversion, or even better ad rankings.