It is one of the ways to approach consumers through a person they admire, trust, identify with and who, therefore, can influence their consumer decisions.
Consider not only the big web influencers, who have in practice become accessible only to big brands, but mainly micro influencers and even nano influencers, who have a smaller but often more engaged audience.
Interactive Marketing is the creation of interaction opportunities between brands and consumers. bulgaria mobile database It is part of Content Marketing, as it involves the creation of materials such as questionnaires, surveys, calculators, infographics, among others.
Interactive Marketing provides a valuable experience for consumers, while collecting valuable data for Marketing and Sales teams – not just contact data, but also profiles and interests, informed by interactions with content.
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