In your storytelling, your starting situation should set the context. You or your company starts from point A, and gradually arrives at point B. Point A represents your initial situation, before “encountering” your main problem.
To get your story off to a good start, ask yourself the following questions:
Who is your hero?
What is his starting situation (an unsatisfactory situation)?
#2 Your Hero's Goal
A few days later, with her laptop on the passenger seat, Maya is canada phone number data driving towards her first tournament. Her results as an “amateur” gamer (and her “small” notoriety on Twitch) have allowed her to validate her registration.
She hasn't prepared anything. She doesn't know what to expect, but she doesn't care. The adrenaline is slowly building. Only one thing is certain: motivation is at its peak.