If you use out-of-the-box e-commerce solutions such as Shoptet or Upgates , the connection is really easy. Just copy the data stream ID from Google Analytics 4, paste it into the platform settings and the measurement will start automatically. For more advanced settings, such as tracking specific events that are missing in the default settings, you need to use Google Tag Manager again.
CRM systems
The abbreviation CRM stands for Customer Relationship Management. CRM systems store data about your clients and evaluate your business activities. They record all customer activity from acquisition and first contact, through loyalty development and problem solving, to the end of the business relationship.
CRM provides you with complete data on orders – their number and value. In contrast, in Google albania phone number data Analytics 4, some of this data may be missing due to cookie restrictions. Therefore, we recommend starting to evaluate macro conversions in the internal system, i.e. in CRM.
Data can help you get to know your customers better and understand their needs, desires, and problems, which can help you improve your offerings and campaigns to convert more of them. The value proposition canvas tool can also help you understand customer needs .
Hotjar
With the Hotjar analytics tool , you can find out how visitors interact with your website. It includes:
heatmaps (show the elements on the website that attract the most attention and which, on the contrary, distract visitors),
user behavior records,
allows you to perform form analysis,
user behavior surveys
or create feedback surveys.
All of this will help you optimize your website appropriately to increase your conversion rate.
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