Still, in addition to the tool you use, it's also important to know the best practices. Here are some Still, in addition to the tool you use, it's also important to know the best practices for a higher conversion rate, growing your database, and much more. Here are several.
First, make sure your contacts have given prior consent to receive information via this means.
Text messaging is a very effective and direct line of communication with your customers – virtually everyone has a mobile phone. However, there are many rules you need to keep in mind when sending bulk SMS. The first, and most important, is to receive permission from your contacts to send them SMS messages.
SMS has an extremely high open rate, but this won't help you if you're sending morocco phone number list messages to people who don't want to receive them. Also, customer acceptance (also called opt-in) is a legal requirement in most countries.
Be mindful of the timing of your messages.
Unlike emails, which are only checked a few times a day, text messages are opened almost immediately. This is great for urgent messages, but don't abuse this power by bothering your consumers at odd hours.
Some countries even have laws about when you can send text messages for marketing purposes (for example, France doesn't allow SMS marketing on Sundays, holidays, or anytime after 10 PM).
Include your company name in your messages.
When sending bulk SMS, most providers send them via a short number, which means your contacts won't know they're coming from your company. That's why the first thing you should do is inform your contacts about who is sending the message.
You don't want to send them a discount coupon without telling them where to redeem it.
Why is SMS marketing effective?
SMS is one of the most useful marketing channels at your disposal for several reasons:
The omnipresence
SMS is one of the most useful marketing channels at your disposal for several reasons:
The omnipresence of smartphones means sending bulk SMS is a great way to reach consumers directly. By including a link in the text, you can boost visits to your online store.
Complete your strategy with email marketing: Although email and SMS marketing have differences in the implementation of their strategy, they work best together. You can use SMS as one of your most urgent communication channels, while email can be used for longer-form content.
High open rates: SMS open rates are higher compared to email. 90% of SMS are read within 3 minutes of receipt. This makes SMS very useful for delivering time-sensitive information with a high success rate.
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