However, we recommend only using two to three personas, otherwise it's easy to get lost You can also define so-called AntiPersonas if there are certain groups of people who contact you again and again but are not suitable customers. Think about how you can formulate your offer in such a way that you receive fewer such inquiries, of course without turning people away directly What are the specific goals of my website With the results of your previous considerations, you can now set very clear goals A goal is a dream with a deadline The best way to formulate your goals is to use the SMART formula Specifically, the more specific the better Measurable best expressed in numbers Attractive, desirable and in line with the company philosophy Realistically possible and realizable all necessary resources are available Schedules a fixed date The general answers to the question now become concrete plans that are easy to communicate and check.
For example Generate leads → Receive at least new contacts via jordan mobile database the website by December Increase sales → Achieve more sales through our online shop in the third quarter of this year than in the same period last year Set your goals high but achievable. If you have been getting one customer per month through the website, it would be unrealistic to hope now.
But you can improve slowly Celebrate successes with your team, even if they are just new customers or more sales With the goal firmly in mind, we can start with the website relaunch Now you are ready to plan the concrete implementation of your website relaunch. You know what you want to change and why. You know who your potential customers are and what they are looking for.
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