According to Behavio Labs research , the ideal investment ratio should be 60:40 in favor of the brand. Consistent branding can increase your profit by up to 23% because you build a long-term competitive advantage and gain a base of regular customers who will want to buy from you.
A strong brand also contributes to the higher efficiency of all other channels . It will support SEO, your PPC ads and e-mailing will get better click-through rates, and you will be more interested in the media sector. This effect consists in influencing the perception of products by customers and building trust in the brand, which results in lower costs of acquiring a new customer and less need for remarketing.
Even big players have been reducing their spending on performance campaigns in recent years. Airbnb saudi arabia phone number data and Adidas , which previously invested only 23% in the brand, have already decided to adjust the distribution of their budgets .
Brand focused
Having a strong brand is not a privilege only for large e-shops. Quite the opposite. By regularly building your brand, even a small fish can gain loyal customers who will become the key to success .
few minutes, and you can start it in a specific content management system or on your own we
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