STP Marketing is a marketing concept or strategy used in planning marketing and reaching out to the target group of a business to analyze the “selling points” of the business’ products and services to connect the business and the target group as closely as possible.
STP stands for Segmentation (Segmentation), Targeting (Targeting), and Positioning (Positioning).
STP working process
Table of Contents
Segmentation (target group segmentation)
Targeting (Selection of target groups)
Positioning
summarize
Segmentation ( target group division)
Market segmentation is a process used to divide consumers or markets into smaller groups with similar characteristics and needs in order to create more appropriate and effective marketing strategies. Segmentation is detailed as follows:
Data collection
In this first step, a business should gather data related to the market and target audience, which could include information on age, gender, income, purchasing behavior, interests, and other important factors.
Grouping
After getting enough information, you can segment using appropriate criteria or dividers. You can learn about each generation of customers and plan your business more easily.
Age-based segmentation: such as teenage target group, adult target group
Segmented by purchasing behavior: such as target groups of people who like to shop online, target groups of people who like to shop in stores or markets.
Target audience identification
After segmenting the market, it is necessary to identify the target group to focus on. Target groups are those who have the interest and potential to become customers for the business.
Creating a Marketing Strategy
After identifying the target group, it is necessary to create the right marketing strategies for each group, such as creating unique advertisements or promotions for this target group, whether it is white hat SEO , running ads, doing Facebook marketing , and others.
Measurement and Evaluation
After having a marketing strategy for each segment, we should evaluate and measure the success using analytics tools and sales data to improve future strategies.
Segmentation enables businesses to focus resources and define fusion database marketing strategies effectively and appropriately respond to the needs and interests of each customer group. It also reduces the risk of marketing investment and effectively increases the chances of achieving business success.
Targeting (Selection of target groups)
Selecting one or more sub-groups that have interests and potential to become customers of the business.
Using criteria such as market size, nostalgia and profit potential to select target groups.
Targeting is the second step in the STP (Segmentation, Targeting, Positioning) marketing process, which focuses on selecting the right target audience or customer groups for a business's product or service. This step aims to limit resources and support the creation of appropriate marketing strategies.
Targeting steps
Select Target Segment
After segmenting the market in the Segmentation step, you need to choose the target group you want to focus on.
Factors such as market size, nostalgia and profitability of each segment should be considered.
Develop Targeting Strategy
After you have chosen your target audience, you will need to determine the right marketing strategy for them.
Strategy planning focuses on how you will reach your target audience, such as through advertising, promotions, or awareness building.
Develop Product or Service
Improving or developing your product or service to meet the needs of your target audience.
Working with other resources such as research and development to ensure your product or service is ready and suitable for your target audience.
Develop Marketing Mix
Creating an appropriate marketing strategy for your target audience, including pricing, advertising, distribution of your product or service, and promotions.
Marketing strategies should focus on creating value and generating interest in the target audience.
Measure and Evaluate
After conducting marketing campaigns with your target audience, you should measure and evaluate the results to know if your marketing strategy is on track.
Using analytics tools and sales data to improve future strategies
Targeting allows businesses to focus resources and define marketing strategies effectively, and thus, create opportunities to successfully market and sell products or services effectively and efficiently.
