How to successfully conduct a content audit

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Needless to say, you can get lost very quickly in a content audit. There are an endless number of options and metrics to collect. And once you get started, you’ll almost always discover more metrics to collect. So make sure to set a clear goal so you only collect what’s needed. Too much information will make it difficult to gain clear insights.

Stay organized
This will be a spreadsheet. Here are some honduras phone number data tips to stay organized:

Keep open cells to a minimum, especially for large audits. This will make it easier to organize and sort the data in any way you want once it's complete.
You may want to create drop-down functions with specific options, especially if you have multiple people auditing a single sheet.
Color differentiation can be useful when working with multiple content types and formats.
For quantitative metrics, enter data ranges.
Use tabs to keep large audits organized by content format. You can always merge them into one sheet when you're done. Just make sure each sheet has exactly the same column format.
Dedicate the first card to instructions or checklists.

Use content audit tools
Tools that are useful for content auditing include:

Google Tools: Analytics, Search Console, Page Speed ​​Insights.
SEO tools: SEMrush, Ahrefs, Screaming Frog, Xenu.
ROI tools, such as your CRM.
Do not confuse auditing with reporting
Content audits should not replace regular reporting. Audits are usually much more comprehensive and are conducted quarterly or even annually (except for those necessary to resolve a specific issue).

Regular reporting is essential to ensure that your content is meeting key performance indicators and capturing long-term patterns. Understanding your metrics and content types will also help you select criteria for future audits.