So how do we define buyer personas?

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Now that you know what a buyer persona is in marketing, how is their definition different from that of a target audience?

As we have seen, these have a specific history and context and are always related to the business. To describe this character we need a very detailed name, age, profession, consumption habits, challenges and needs.

So, instead of creating generic campaigns, generating a higher cost and with a lower ROI , with people, you can better segment your campaigns and increase results.

What are buyer personas used for in Marketing?
You've started to understand the importance of buyer saudi arabia mobile database personas, haven't you? So, below we'll detail how they can be used in marketing, even with the help of target audiences.

Keep reading!

Knowing your audience better
The target audience can be the first step in defining the group of consumers your brand wants to communicate with . Therefore, you can deepen your knowledge about them with the buyer persona.

Going back to the example of the university entrance exam campaign, the audience is made up of students, but besides that, do you know what their daily life is like, what doubts go through their minds, what their dreams are?

The buyer persona is about delving deeper into the audience's profile to understand its complexity.