Improve your relevance score

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The relevance score ranges from 1 to 10. It is a number that indicates the level of performance of an ad . A higher relevance score can lower your CPC rate. Your main goal as an advertiser should be to ensure that your relevance score reaches a value of 8 and above. Therefore, you should check how your relevance score is doing for each ad.

• Open Facebook Ads Manager
• Open the tab called "Ads"
• Scroll through the list of your ads
• Check the relevance score in the adjacent boxes

If your relevance score is too low, try latvia phone number data increasing it by doing the following:

Targeting the right audience
If people aren't clicking on your ad, it's probably because they're not interested. It might not be because your ad is low quality, but because you're reaching the wrong people . That's why you should always target the most specific audience possible. This will help your ad get more engagement and clicks, which will boost your relevance score.

Try to adapt to audience preferences
As an advertiser, you need to know your audience's preferences. Consult with your marketing agency and only use images and messages that your audience can be expected to identify with.