Content marketing techniques for B2C that you can also use in B2B

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Read which practices from B2C content marketing you can use in the B2B segment, and which ones you should avoid.
Until relatively recently, marketers targeting B2C clients could afford to have a more creative, personal, emotional and interactive approach than marketers in the B2B segment, where seriousness and technocratic "dryness" were strictly required. Today, this difference is smaller and B2B advertisers can be almost as dynamic and creative as their B2C colleagues. The market is changing, and as younger people are increasingly entering leadership positions in companies , B2B malaysia mobile phone number data clients are also starting to listen to a more informal approach. However, there are still differences. B2B marketing is a separate discipline with its own best practices. Many proven tactics from B2C can be implemented in B2B, but there are also many strategies and tactics that do not transfer so well to B2C marketing .
Let's now look at some B2C marketing trends that are also applicable in the B2B segment, as well as a few others that definitely do not.

Take a stand
Historically, B2B marketing has been kept out of the broader social debate . There was a perception that B2B marketing should be all about logic, dealing with facts rather than emotions, and presenting those facts in a neutral tone. After all, why should B2B customers care what football team their cloud server provider supports or what political party they support? The technical specifications and price of the solution offered are more important .

However, a recent study found that 77% of today’s consumers tend to shop with brands that share their values . Another global study found that consumers are four to six times more likely to buy, protect, and advocate for brands that represent a higher cause, such as fighting child labor or global warming. In this situation, taking a principled stance is better than being neutral.