What Do YouTube Users Do?

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In 2011, an estimated 99% of views came from just 30% of videos , meaning the social media giant relies on a select group of content creators to drive the majority of its traffic. However, that revelation hasn't discouraged the average YouTube user from uploading content.

YouTube Financial Data
YouTube has become Google’s second-largest acquisition since 2006, when the tech giant bought the video content platform for over $1.65 billion . At the time, that price shocked more than one analyst, agreeing that Google was crazy to make such a purchase. That, of course, was until Facebook made its move and acquired Instagram for a similar price .

As The Ringer wrote in 2016

“A decade later, the YouTube purchase is undoubtedly considered one of the best purchases of a consumer technology product in history.”

Even though Bank of America Merrill Lynch valued YouTube at $70 billion or more in 2016, there is some doubt about the company's profitability levels. Mahaney wrote in research last year,

“Alphabet hasn’t shared how much money YouTube is making, but RBC Capital analyst Mark Mahaney estimates that YouTube’s revenue has reached $10 billion a year and is growing at least 40% a year. This growth makes YouTube one of the best-performing assets on the Internet today.”

The problem YouTube faces is that it is a very expensive china phone number data operation to run, due to content royalties, massive bandwidth, storage and processing costs.

YouTube is known for being very strict when it comes to copyright and will often take down videos that have violated trademark laws (such as DMCA violations for using unlicensed music). In support of intellectual property, YouTube has paid out $2 billion to copyright holders since 2007.

Advertising on YouTube
The first ads on YouTube went live in August 2007. However, YouTube is exceptionally tight-lipped about these numbers when it comes to ad revenue. However, one business analyst estimates that YouTube must have earned around $15 billion in ad revenue in 2018. It is also estimated that YouTube accounts for 6 percent of Google’s ad revenue .

YouTube Satisfies Content Creators
Unlike Snapchat , who many say doesn’t pay enough attention to its influencers, YouTube is very particular about its relationship with its content creators, as well as fans. They understand that a minority of content creators are the ones who get the majority of views, so they do their best to take care of these creators.