However, despite being canadian cto cio email list very popular, they can be quite a challenge to sell. There are many entrepreneurs and programmers with great ideas and online products designed to innovate and make a big difference to many business processes; but, there are very few software companies that really know how to sell it.
Let's face it. Online software, or in other words, SaaS (Software as a Service), can be a great product; with the best features, usability and design, but if those who offer it lack a focused marketing and sales strategy that allows them to promote the product and obviously make a profit from it, it's useless .
In this post we teach you the best marketing and sales strategies so that your online software does not end up in the last positions of search engines and really manages to position itself in the market you want. If you have a company dedicated to selling software online and want to know a little more about this, start taking note of everything we bring you below.
4 Marketing and Sales Strategies for Online Software Companies
Introduce an idea: Position your brand
Considering today's world, it's very easy to see why building a brand is more important than anything else. A brand conveys quality, credibility and expertise - in short, it's really valuable.
Therefore, it is very important that if you are a company or an entrepreneur dedicated to selling software online, in a highly competitive and transactional market, you support your product with the image, the name of a brand, establish an identity for it and begin to give it value through content . A brand is like a box that we fill with values and meanings. All of them make up a positioning, a place in the mind of our audience. If we do not achieve a relevant position in their minds, we will be able to do little against our competition. To achieve this, you will need to establish control protocols, since building a brand requires daily effort and continuous improvement .
It is important that you establish a regular branding program , capable of positioning your brand in the mind of your audience and keeping it there for life . "You are the best for SMEs", "The best in a determining sector", "The one that offers the best customer service", "The most economical", "The only one that integrates...", all these statements are the positioning of the brand, and if yours does not have it, you will eternally struggle in a sea of red balls, identical, worthless and with the only hope of being caught by chance.
Put effort into positioning your brand, to highlight what makes it different, what it aims to solve, why it is better than your competition, these are all questions you should ask yourself and that you must necessarily translate into an argument capable of reaching and convincing . A section of your website that talks about your brand is not enough, you must associate your brand with concepts that help in its positioning, create opinion, demonstrate experience.
Giving opinions in forums, having conversations in groups, transmitting valuable content, educating and training are actions that will help you build your brand, communicate it and position it . A consistent and coherent brand strategy will help position your product in the mind of your audience.
Optimize your website and its content
Your website is the most important channel in the online software sales process. Therefore, it is important that it is optimized and, of course, responsive ; that is, that it automatically adapts to the different devices that customers use today (laptops, smartphones, tablets, etc.).
Likewise, you should focus the content so that it is digestible, agile and easy to understand. Talk about the solution and focus on your client (Buyer Persona) . Surely your software will be similar to that of your competition, finding your strong and differentiating point and promoting it throughout the website starting with the home page is a good tactic so that your audience quickly identifies the advantages or benefits. We must not forget the pain points or motivations for which your audience has found you.
These are the same as for your competition, so a content strategy suited to your Buyer can facilitate traction and conversion . This content is what makes the difference and what can tip the balance. Tell things in a different way, it is not enough to be better, or to have the best customer service, we must be the best by
