For B2B brands, you need to link various

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On the one hand, the marketing database may no longer meet your business needs, and you need to expand it into a customer relationship management system (CRM system). opportunities for customers to contact the brand, and gradually deepen the influence on customer decision makers and influential relevant personnel through contact points such as email and social media.

Your system will record the content and effects ig database of each historical contact point to understand whether your content has produced some "chemical reactions" with the customer group and created some new demands (Demand Generation). For B2C brands, you need to consider whether to establish a brand loyalty program (Loyalty Program) at this time.

It is like an airline's frequent flyer program. Through this membership points system, you need to increase the customer's repurchase rate. This CRM system will also be connected to your customer service department and call center, so you can easily identify known customers and quickly identify customer concerns and new needs.