Key points for sending email newsletters

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In order to get the best results from your email newsletters, it's important to recognize and implement the points you need to be creative with. For example, you can use creative subject lines and make sure your emails are easy to read on smartphones. Make each email newsletter intentional. By doing so, you can expect better results.



Be creative with your subject line
It is no exaggeration to say that the subject line is the most important part of job seekers database email newsletter distribution. This is because many readers decide whether or not to open an email by looking at the subject line. For example, if you use a subject line that conveys exclusivity and urgency, such as " Limited to 30 people" or "Until midnight today !", it will be easier for readers to open the email newsletter.

As with the example above, it is important to include numbers. Including numbers such as " 30 people" will help attract the reader's interest.

Also, it is best to avoid using subject lines that are too long. It is effective to use subject lines that are concise and easy to understand, such as " Limited to 30 people! 500 yen coupon gift!"

Consideration for ease of reading on smartphones
Some people read e-mail newsletters on their smartphones, so it's important to keep that in mind. Compared to PCs, smartphones have smaller screens, so if it's all text, readers may get tired of it. It's important to be mindful of readability by including appropriate images and keeping the amount of text to a minimum. By including images that are highly relevant to the e-mail newsletter, you can approach readers visually as well.

Consider the timing of your delivery
It is also important to consider the timing of email newsletter delivery. According to an overseas research report, the day with the highest click-through rate is Tuesday.

It is also a good idea to keep in mind who your target audience is. For example, if your target audience is business people, it is effective to send ads between 12:00 and 13:00 noon . It is also recommended to aim for the morning commute. If your target audience is housewives, it is recommended to send ads between 10:00 and 12:00 , when housework is expected to be completed, or in the evening between 16:00 and 17:00 .

If you consider why you chose to send your email on that date and time and take action, you can increase your open and click rates.



summary


There are multiple benefits to sending email newsletters. We recommend that you start by sending them to raise awareness of your products or services. Then, gradually combine different methods of sending email newsletters and change them to suit the type of product or service.

It is important to go through the PDCA cycle while considering things like why you are sending the email on that day or at that time, and by using techniques such as including numbers in the subject line or making it more specific .