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Marketing Approach
Reebok has developed a distinctive marketing approach that combines technological innovation with fitness and a healthy lifestyle. Some key aspects of its marketing strategy include:

Celebrities and Athletes: Reebok has signed endorsement deals with renowned celebrities and athletes, such as Shaquille O'Neal, Allen Iverson, and Venus Williams, to promote its products and strengthen its brand image.
Fitness and Wellness Campaigns: Reebok has launched advertising campaigns that promote fitness and wellness, encouraging people to adopt an active and healthy lifestyle.
Collaborations and Special Editions: to launch exclusive collections that combine overseas chinese in worldwide database fashion and sports performance.
Achievements
Reebok has achieved several significant milestones throughout its history:

Reebok Pump Sneaker: Introduced in 1989, it was one of the first shoes to feature an internal air chamber that inflated for a personalized fit, revolutionizing athletic shoe design.
Cultural Impact: Reebok has been influential in popular culture, especially hip-hop music and urban style, being adopted by artists and musicians as a fashion and status symbol.
Technological Innovations: In addition to the Pump, Reebok has continued to innovate with technologies like DMX cushioning and ZigTech, designed to improve performance and user comfort.
Nike Just Do IT success story
Origin of Nike
Nike, Inc., founded in 1964 by Bill Bowerman and Phil Knight in Beaverton, Oregon, began as Blue Ribbon Sports, a company that initially imported and distributed high-quality Japanese athletic shoes. In 1971, the company changed its name to Nike, inspired by the Greek goddess of victory.

First Expansion
Nike's first significant expansion occurred in the mid-1970s when they began designing and manufacturing their own products under the Nike brand. The company focused on technological innovations and product design that enhanced athletic performance, such as the introduction of the iconic Nike Waffle Trainer in 1974, which revolutionized the market with its waffle-patterned outsole that provided traction and cushioning.