Lead to results! 5 things you should consider before placing web ads

[ashammi228]

Are you considering introducing web advertising to increase sales on your company's homepage or website?



When it comes to web advertising, you may want to start gambling data malaysia immediately, but advance preparation is very important. Here, we will provide you with some useful information titled "5 things to consider before placing web ads that will lead to results!"

Download the document here
Contact us


- table of contents -

1. Understand the characteristics and types of web advertising
2. Understand the strengths of your business
3. Create a web advertising strategy
4. Create a landing page
5. Prepare to measure the effectiveness of web advertising
Let's advertise online to reduce advertising costs and increase profits.
1. Understand the characteristics and types of web advertising
Learn about the features and types of web advertising



There are various methods to promote and raise awareness of your products and services, including regular advertising and web advertising. Among these, web advertising has seen remarkable growth with the development of the Internet.



There are several types of both regular advertising and web advertising, so here we will first give an overview of regular advertising and then introduce four types of web advertising.



What is a regular ad?
Regular advertising can be divided into two types: "mass advertising" and "SP advertising." Mass advertising is advertising that uses the mass media, and can be categorized into four types: "television advertising," "newspaper advertising," "radio advertising," and "magazine advertising."
SP advertising is advertising other than mass advertising, and examples include "inserted flyers" and "in-train advertising."



What is Web Advertising?
In contrast to regular advertising, web advertising is advertising that uses the internet. This type of advertising has become a huge market that continues to expand today, as computers and smartphones have become commonplace in ordinary households. Regular advertising generally requires huge expenses. For example, airing a commercial on a civil television station can cost tens of millions of yen.



On the other hand, listing ads, which are a type of web advertising, allow you to place ads at a reasonable price, such as "100 yen per click." Web advertising can be used not only by large companies, but also by small and medium-sized businesses and individuals.



Now, in the next paragraph, we will introduce four types of web advertising.



Web Advertising 1: Listing Advertising
The first type of web advertising we will introduce is listing ads, which are click-based ads that appear in search results on Google and Yahoo!.



There is no cost to simply place this ad, and advertising fees are incurred only when a user clicks on it. It is a "bid system" where the price fluctuates depending on the popularity of the search keyword, such as "120 yen per click."



If you use Yahoo! Japan Promotional Ads' sponsored search, you can place an ad for as little as 3,000 yen.

Basic knowledge and costs of listing ads (search-linked ads) | Content marketing for continued success



Web Advertising 2: Video Advertising
The second type of web advertising is advertising using videos. Recently, video ads displayed on YouTube have become popular.
By using the in-stream ads provided by Google's "Google True View", it is possible to play a few seconds of video commercials when a user plays a YouTube video.



Similarly, if you advertise using Google True View in-display or in-search ads, your company page will appear in the YouTube rankings, directing users to your videos.