After coffee, Guillermo Tamborero and then Pablo Moratinos were in charge of continuing the event. Guillermo spoke to us about how to analyse our websites, to know why they are slow and how to improve them, something that is extremely important today. Pablo, on the other hand, spoke to us about how to interpret the results of Analytics and to know which indicators we should take into account when making decisions.
When Pablo Moratinos' presentation was over, the format of the presentations changed and they became fast talks . There were 3 in each room and we were able to enjoy them before eating.
I attended an email marketing session in which Vanesa Gómez del Río list of morocco whatsapp phone numbers explained how she applies it to her business @exprimeviajes and another one by Javi Díaz Agudo who showed us some “cool” tools to work with 5 blocks: Fonts, Colors, Photographs, Inspiration and Mockups. Both were very interesting.
When the fast talks were over, all the attendees went down to the University gardens to take a group photo. It was a rather relaxed moment before lunch, when I met Maite and Luís , from Webempresa, with whom we informally ate between talks about hosting.
With Maite and Luis from webempresa
After lunch, I moved to the Aula Magna to attend Esther Solà 's talk , who gave a very interesting presentation about her experience as a freelance web developer. She talked about the relationship with clients, the importance of dedicating time to your business, planning, setting goals, working on your own website, etc.
After this, I returned to the Paraninf room to listen to the web security tips in the talk given by Néstor Angulo .
