Your sender information to establish a connection with your audience

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Here are some ideas for personalizing your higher education emails: “[Name]” Address your subscribers by their first name in the subject line Situation: Add dynamic content to your emails that is only visible to certain groups of subscribers, such as your alumni or current students. Localization: Make a difference between your local and international students Behavior: Use inactive time settings to target subscribers who haven't opened or clicked on an email in a while, and send them a re-engagement campaign Survey Results: Send different follow-up emails based on how students rated your university (for example, invite those with the highest ratings to become university ambassadors).

For example, this email from turkey phone number library Charles Sturt University addresses the person by name in both the newsletter and the subject line to grab their attention. Charles Sturt University Newsletter Example Image credit: Charles Sturt University Use the "From" field to your advantage No-reply emails can be frustrating for your readers! Instead of using an address like , use . For example, you could use an email address like Hello @youruniversity.



com [your name] @youruniversity.com ​ registrations @tuuniversidad.com alumni @youruniversity.com introduction @youruniversity.com If you do not want to be contacted via this address, please leave a note with an alternate address for any questions. You may also want to link to your FAQ page. Tip: Images or photo signatures make your emails seem more personal. If you use student photos, make sure everyone involved is okay with their faces being shown.