1. What is WhatsApp Marketing Software?
The free WhatsApp Business app is well-known to many, unfortunately it has two major drawbacks. The first drawback is that the WhatsApp Business app was designed for small businesses, and therefore its functionality is highly limited. The bay new zealand telemarketing data bigger drawback, however, is the lack of compliance with data protection regulations, as the app stores metadata from contacts, among other things.
The WhatsApp Business app lacks important features such as chatbots, team functions, and newsletters, which are available through the WhatsApp Business Platform (WhatsApp API). All professional WhatsApp marketing tools are based on the WhatsApp Business Platform, and in this article, eight popular WhatsApp marketing tools are compared. However, first, we will explain what to look for when choosing a WhatsApp marketing tool.
2. What Criteria Should You Consider When Choosing a WhatsApp Marketing Tool?
With the wide range of WhatsApp marketing tools available, it’s easy to lose sight of the options. For most businesses, functionality and price are the two most important buying criteria, but there are other factors you should consider when making your decision. The following seven questions can help you structure the buying process and ensure that you choose the right WhatsApp marketing tool for your business.
Question 1: Is the WhatsApp Marketing Tool GDPR-compliant?
When choosing marketing software, it’s essential that it is 100% GDPR-compliant, so your customer data remains secure and you avoid any issues with data protection authorities. Germany, in particular, has strict data protection laws, which is why German providers place great emphasis on privacy and data center locations within Germany.
Question 2: What does the WhatsApp Marketing Tool cost?
When calculating monthly costs, it’s important to consider both fixed and variable costs. Fixed costs are the monthly charges for the WhatsApp marketing software, while variable costs depend on the number of conversations per month. A conversation includes all messages sent to a recipient within a 24-hour window. For instance, Meta charges €0.1131 per marketing conversation. Some messengers, like Userlike, also charge an additional processing fee per conversation.
Question 3: What communication channels does your company use?
Most WhatsApp marketing tools support multiple communication channels (WhatsApp, Instagram, Facebook, Email, etc.), but there are also providers that focus only on WhatsApp. If your business uses several communication channels, you should choose a tool that includes these channels. The key terms here are "unified inbox" and "omnichannel solution."
Question 4: What features does your business need?
When considering how you want to use WhatsApp marketing software, it will help not only in selecting a provider but also in choosing a plan. For example, Superchat offers a low-cost plan without AI chatbots or integrations. The devil is in the details when it comes to features, as the quality of individual features, like AI chatbots, can vary greatly between providers.
Question 5: What integrations are required?
Most businesses use several marketing tools such as Hubspot, Salesforce, or Calendly. Therefore, make sure the WhatsApp software can integrate with your existing marketing tools. For example, Superchat offers more than 6,000 integrations via Zapier and Make, so you can connect Superchat to all your essential software solutions.
Question 6: How user-friendly is the software?
The best features and integrations are of little use if the software is not user-friendly. An unintuitive interface often results in the software being underutilised or not used at all. You can easily test the user-friendliness by creating a user account and checking out the free trial version. Superchat, for example, was developed from the ground up as a messaging solution, so the entire software is tailored to WhatsApp.
Question 7: How good is customer support?
Another important factor is the quality of customer support. Support not only covers the onboarding process but also the speed and quality of ongoing customer assistance. For example, Superchat offers free onboarding for all new customers, and there are several staff members dedicated to addressing customer queries daily. You’re in good hands and can get started with WhatsApp marketing as quickly as possible.
#3. WhatsApp Marketing Tools Compared Now that we've clarified what to consider when choosing a messaging provider, let's take a closer look at eight messaging providers. The prices listed are always for monthly payment plans, and most providers offer discounts for annual plans.
As the features and scope of services vary significantly depending on the provider and plan, our comparison focuses on key aspects of the monthly plans: the supported communication channels, the number of employee accesses, processing fees, and the number of bonus conversations.
The information on review platforms is up-to-date as of November 2024.
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1. Superchat (OMR: 4,7 stars)
Superchat is based in Berlin, and since 2020, we have focused on providing our customers with the best WhatsApp marketing tool. Superchat offers a well-thought-out, comprehensive solution with its WhatsApp marketing tool, specifically designed to meet the needs of modern businesses. The software combines all the essential features necessary for successful customer communication on an easy-to-use platform.
Our goal is to make WhatsApp marketing as simple as possible for businesses. With Superchat's high user-friendliness and efficiency, companies can easily manage their campaigns, organize customer conversations, and send targeted messages.
Superchat stands out from the competition with a holistic approach: In addition to classic communication features, the tool also offers strong integration capabilities and dedicated customer support that assists you with setup and technical questions. All in all, Superchat sets the standard in WhatsApp marketing and has established itself as the clear number one.
