knowledge of one or more topics relating to the ICT (Information and Communication Technologies) field ;
previous experience as a journalist specialized in ICT and technology issues relating to the B2B (Business to Business) market ;
knowledge of SEO (Search Engine Optimization) writing principles ;
punctuality in delivery.
Non-essential but desirable skills include experience in brand journalism and content marketing , fluency in English , and familiarity with video content and video interviews.
These are a few, but timely, indications that could raise a series of questions australia telegram data to ask those who, like me, are part of the team of authors who collaborate with Digital360. I will try to hypothesize at least three.
1. Work with us: won't it be the usual decoy?
For writing professionals, skepticism is a widespread feeling. The publishing market is in crisis and, at the same time, the proliferation of subjects looking for pseudo-journalists "with or without experience" is unstoppable. Even the most renowned newspapers are not in good waters, as the many who have to produce articles in exchange for a few euros per piece know well. The difference in the "Work with us" addressed by Digital360 to freelance journalists is that it comes from a solid reality, as can be seen from the " Investor Relations " and " Media " sections on the company website. Since a journalist should have in his baggage the aptitude to verify sources, transparency on balance sheet data and on the economic and financial situation of a potential employer represent an imperative prerequisite. As well as the best way to make sure that the "Work with us" does not come from one of the many improvised companies hunting for equally improvised content writers.
2. Work with us: how do I stand out from the competition?
You have to be good. There are no loopholes. This applies to any profession and also to those who are freelance journalists specializing in technologies for the B2B market. Similarly to what happens in a highly competitive sector such as ICT, in which several very aggressive players operate, Digital360's "Work with us" does not discount the competence and ability to cover sometimes complex and not always immediate topics. Digital transformation is an epochal phenomenon that is changing everyone's lives and that is radically changing business processes with a speed that was unthinkable until a few years ago. For this reason, it is necessary to constantly document oneself, very often from non-Italian sources (also for this reason knowledge of English is required), and to be able to make even the most difficult topic "newsworthy", even for the benefit of a qualified audience. Being good means, therefore, being curious about all the technological innovations that are giving a new shape to the economic and social life of every country.
