Let's start with two opposite concepts, INCLUSIVE and EXCLUSIVE. Today more than ever, the winner on the market is the one who proposes himself in an EXCLUSIVE way, that is, reserved for those who have a specific problem to solve (that is, a specific target of customers). Being INCLUSIVE (everything for everyone as long as you make a turnover) can represent an insurmountable problem for the survival of your company.
Now you will rightly tell me, but if I only sell one product in my company, I will never be able to generate enough turnover.
And this is where the concept of Iceberg Positioning comes in!
Positioning yourself on Iceberg means promoting 1 specific product or service, this does not mean that "we only do that" but it means proposing yourself as the specialists on ONE THING AT A TIME!
Then, once my product or service has been sold, I should have a cross-selling system that is able to also sell all the products or services that we are able to offer as a company (i.e. the part of the iceberg that is nigeria whatsapp number data 5 million below sea level).
This powerful principle can be applied to any company, from the largest to the smallest, with due variations, but the substance does not change!
I hope I have been helpful to you with this brief reflection,
Until next time!
TO
Let's start with two opposite concepts, INCLUSIVE and EXCLUSIVE. Today more than ever, the winner on the market is the one who proposes himself in an EXCLUSIVE way, that is, reserved for those who have a specific problem to solve (that is, a specific target of customers). Being INCLUSIVE (everything for everyone as long as you make a turnover) can represent an insurmountable problem for the survival of your company.
Now you will rightly tell me, but if I only sell one product in my company, I will never be able to generate enough turnover.
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