Your content is not distributed or promoted well

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Creating content isn't enough. If you offer valuable information, but no one knows it exists or where to find it, the result is very similar to doing nothing. In either case, you need to go one step further. The goal isn't to have a specific number of users read the content, but rather to reach the right people —those who can become potential customers for a company. Here we introduce another fundamental word: segmentation .

To deliver that content to the people you want to dentist data reach, there are a number of tools that can vary depending on the company and its audiences, such as social media , email marketing , or different advertising formats .

7. Slow server or inadequate hosting plan
A website that meets all of the above criteria can be hampered by other factors. For example, a server that is too slow , a security issue (any website is vulnerable to attack at any given time), or a hosting plan that doesn't suit your needs.

Loading speed , which is influenced by many factors, is an important element for Google when ranking its results. Let's not forget that 57% of visitors abandon websites that take more than three seconds to load . A fact that speaks volumes. It's clear that patience isn't one of the most widespread qualities in the 2.0 world.

8. It is not in all corporate communications
It is important that the website be present in all of the company's communications, both on and off the online sphere :

Social networks.
Newsletter.
Email signature.
Business cards.
Company publications (brochures, leaflets, posters, etc.).
Presence at fairs and conferences.
Other types of materials and commercial presentations.
It is a factor that does not require too much effort and helps complement an effective strategy .