The Beginning of a New Era in Email Marketing

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Artificial Intelligence and Graphics: The New Era of Email Marketing
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In the world of email marketing, personalization reigns supreme. Tailored emails, perfectly adapted to the target group or segment, get the best results. Most marketers know this from experience.

Customers and readers have a diverse range of ideas, needs, desires and requirements. To win them over, it is not enough that the informative content is accurate: the form of the email also plays a fundamental role in ensuring its appreciation.

Layout, color choice, and graphic elements are very important. Psychological stimuli that evoke emotions – hopefully positive ones! – and make the email more attractive.

An impersonal email sent to thousands of recipients indiscriminately cannot achieve the same effect as a carefully crafted and personalized message. This is the fundamental difference between professional email marketing and spam .

AI is opening up new possibilities in the field of graphic design. Although it is still in its infancy, its implications are enormous. No one will be able to escape this development: that is why we invite you to read this article today and embrace this new era!


New Era
New Technologies: Revolution or Fad? Challenges to Adoption and Strategies for Success
Innovations, in any field, often encounter resistance to adoption. The causes can be many: economic or cultural barriers, social influences, but often it is the lack of knowledge or the complexity of the technology itself that slows its diffusion.

What obstacles might stand in the way of adopting this new technology?