Content UX, like content marketing in general, revolves around search intent . The primary goal of every content writer is to precisely match the searcher's search intent so that they receive added value and continue to engage with the brand.
But what exactly does it mean to put users at the center of all considerations? Content should not only appeal at first glance, but also captivate readers and encourage positive user signals.
There are a few building blocks you need to create compelling content that bridges the gap between your company and the needs of your target audience.
03-Focus on the user instead of the search engine
Develop an understanding of user signals
To be able to create user-centric content, you should first develop anshareholder data understanding of what so-called "user signals" are and how they are measured. They play a crucial role in your website's ranking , as search engines like Google evaluate these signals as indicators of the quality and relevance of your content.
User signals such as dwell time, bounce rate, or interaction rate provide information about how users interact with your content. These signals are direct feedback mechanisms that indicate whether your content meets user needs and whether the user experience on your website is perceived positively or not.
Metrics such as a low bounce rate and high dwell time are positive user signals that indicate that users are finding what they are looking for and that the content is relevant and engaging.
This way, you know which factors directly influence user signals, but you should also analyze these signals (e.g. with Google Analytics) so that you understand what your visitors really want and how you can improve the user experience on your website.
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