Where to Launch a Campaign: Choosing Placements

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In Google Ads and Yandex.Direct, medical-themed advertising can be launched in search and networks.

In Google Ads for medical advertising you cannot set up:

retargeting;

advertising in Gmail.

And all because in these cases the advertiser uses the collected information about clients and personally addresses the person.

Yandex.Direct has limitations on YAN. Here, ads can only be displayed based on thematic targeting without taking into account the interests of users.

You can show the following advertisements for medical services on Yandex search and in YAN:

Advertising of medical centers, medical services and procedures.

Traditional medicine/healing.

Organization of treatment in Russia and abroad.

Trainings/seminars.

Important! Only Yandex.Direct search can gambling database philippine show personal ads. This includes gynecologist and venereologist services, help in solving intimate problems. Such ads are not shown in YAN.

What else should not be done:

Customize advertising based on user interests . Advertising can be targeted to thematic sites without taking into account user interests.

Set up lookalike audiences . Lookalike audiences are created based on collected user data (phone numbers, email addresses). Since personalized data cannot be used, it is also impossible to set up lookalike audiences.