Characteristics and definition of Permission Marketing

[armdrejoan]

The basis of this form of marketing is an invitation or offer presented by the marketer. It is then up to the recipient or consumer to decide whether or not to accept this proposal. The consumer will only receive information or advertising after giving his consent (permission).

In addition, at the time of consent, it is essential that the chinese overseas canada database receives clear and detailed information about the actual content of future communications. This ensures a high level of transparency, thus helping to build trust and acceptance.

Seth Godin is considered the pioneer of this approach, having coined the term “Permission Marketing”. In 1999, he published a book on the subject entitled “Permission Marketing – Turning Strangers into Friends and Friends into Customers”.

Permission Marketing Area
Permission marketing falls into the category of “Direct Marketing”, since its marketing strategies are specifically aimed at the final consumer. In particular, it is a form of “One-to-One Marketing”, where attention is focused on the single relationship with the customer and communication is personalized, as much as possible.

A key requirement in permission marketing is the secure handling and storage of recipient and customer data. This aspect must be carefully considered in order to comply with legal requirements.