Why SEO will remain essential for your marketing

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Driven by new technologies that were still a distant dream just a few years ago, every day brings changes in the digital space. At the center of this rapid transformation is search engine optimization (SEO) – often declared dead, but in truth, more alive than ever.

In this dynamic environment, where Google Search Console and Core Web Vitals like First Input Delay (FID) and Largest Contentful Paint (LCP) determine the success or failure of websites, SEO has lost none of its relevance. Instead, SEO strategies continue to evolve to meet the ever-changing challenges.



SEO and artificial intelligence: A synergy, not a conflict
The combination of AI and SEO in 2024 is not a clash of the titans, but twitter data rather a fruitful alliance that complements rather than excludes each other in search engine optimization. AI tools have fundamentally changed the way SEO measures are planned and implemented by enabling a better understanding of search intent and more precisely tailoring content to user searches .

These tools help website operators not only master the basics of SEO, but also develop complex SEO strategies that emphasize people-first content while optimizing technical SEO factors such as page experience and user experience.



AI and SEO: A synergy rather than a contradiction



The evolution of search engine algorithms
The constant evolution of search engine algorithms , especially Google's, underscores the importance of SEO. These algorithms are designed to reward helpful content and promote websites with good user experience and fast page experience metrics such as Largest Contentful Paint and First Input Delay.

Longtail SEO , mobile first indexing and video content are just some of the trends that should influence every company’s SEO strategy to secure top rankings in search results.

In addition, changes to Google's ranking factors algorithm require continuous adjustment of SEO measures to improve visibility in search engines. The introduction of the Helpful Content Update is a perfect example of how Google evaluates the authority and trustworthiness of content and its alignment with users' search intent.