Google Ads offers additional targeting according

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Clearly, this kind of advertising will not be free. For example, you can budget $1 for each click on your ad. Therefore, you do not pay anything if someone only saw your advertisement, but did not click and visit the site . However, the situation is not so simple, because it is a kind of auction system . Namely, another pastry shop can also create Google Ads, but is ready to pay $1.10 per click for top positioning for the same keywords. The one who offers the higher number - will automatically appear as the top result when searching for keywords. Logical: the more developed the industry your business belongs to and the more competition there is - the higher the phone number library amounts that appear at the auction will become.

Whether the Google Ads campaign will pay off for you depends on the conversion you can achieve . Namely, you already know that for every click on your ad you pay Google 1 dollar. If every tenth person who clicks on your ad also makes a purchase, and with each sale you earn an average of $20, the calculation reads: $20 in sales revenue - $10 for Google Ads = $10 in net profit. The calculation is clear, and you win!

In addition to searching by keywords, to location, according to time zones (that is, the time when you want your ad to be displayed), as well as according to the device used (whether it is a computer or a mobile phone) . This kind of analytical approach makes it possible to concretize advertising and direct ads to a strictly targeted audience. An additional tip is to use the so-called long-tail keywords . Let's go back to the example of a pastry shop. If you want your ad to appear in searches for certain keywords, do not select the keyword "cake". Use words such as: "making wedding cakes", "making cakes new now", "cakes for children's birthdays"... The word "cake" will be typed into Google search by someone who may be looking for good recipes, so it is unlikely that you will make a sale if that person clicks on the ad, and you will definitely lose 1 dollar.