Facebook to build customer loyalty

[suchonak.a.ni.z]

About Boomf
Boomf allows its clients to send personalized cards and gifts to their friends and family, including cards with popping confetti and personalized marshmallows.

Objective
Boomf wanted to extend its CRM segments to by increasing repeat Advertising Database sales on its website. If they could reduce the cost per conversion in the process, that would be an added benefit.


The Solution
Using Driftrock's audience synchronization tool, the Boomf team was able to keep their CRM segments dynamically synchronized with Facebook Custom Audiences. Boomf was able to precisely target its most valuable past customers on Facebook, expand its emails to news feeds, and drive sales from its website.