Writing blogs, posting short updates and making videos. On the business platform LinkedIn, the focus is increasingly on publishing content. Not only for you as a person, but also for companies and brands. Publishing content creates interaction, expands your network and shows your expertise. If you do it right.
Some time ago I shared an infographic about LinkedIn. It contained four tips for writing effective content for the business platform. As a supplement, LinkedIn published a new infographic . In it, they mention seven important areas of attention when developing effective content. These are seven questions that you should ask yourself before you get started. For each question, the creators provide tips and tricks.
The first question that comes up is probably the most important: what do you publish about? country email list Sometimes it is difficult to answer this question. What do your followers find interesting? Keep it close to yourself and your field. Look at developments and share your vision.
The question that follows from this is: in what form are you going to publish your content? You might immediately think of text, but nowadays there are more possibilities on LinkedIn . Consider video (animations), infographics and presentations.
Respond & analyze statistics
After publishing your content, you’re not done yet. Be active in responding to followers’ comments and answering questions people ask. Additionally, you can analyze the statistics of your published content. This will help you discover opportunities for a next post.
Curious about all seven focus areas and the corresponding tips? Then scroll down to view the infographic. Click on the image for a larger version.
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