About heycar Group

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Driftrock is the world's leading independent automotive marketing platform, driving vehicle sales through innovative lead generation and management solutions. With a presence in 12 countries and partnerships with 46 automotive brands, Driftrock is committed to helping car manufacturers achieve long-term, sustainable growth.


Launched in August 2019, heycar's mission is to make car buying easier for consumers and help automotive retailers reach more customers and sell more vehicles.

heycar UK is operated by Mobility Trader UK Limited, which chinese overseas america data belongs to the heycar Group, whose shareholders include the Volkswagen Group, Volkswagen Financial Services, and the Renault Group and its subsidiary Mobilize Financial Services.

Automotive retailers advertising on heycar also benefit from increased reach through its extensive network of partner sites, including Honest John, BuyaCar, Parkers, Regit, and RAC Cars. This network combines the strengths of each site—from comprehensive reviews to online purchasing and ratings—to ensure broad visibility and multiple consumer touchpoints for its customers through a single relationship.