Tease new products to build excitement
Before you drop a new product or line, you should build excitement around the announcement. Instagram is a great channel to get people excited about new product announcements because you can tease it through photos, videos and the story section. Breena Beauty teased the launch of their hand sanitizer with this Instagram photo:
Although this teaser is a bit more obvious because they talk about killing germs and sanitizing makeup in the description, you can be as secretive or as obvious as you want in your teaser campaigns. The point is to get phone number library people excited, and Breena Beauty did this well!
Use sponsored ads to boost engagement
Instagram’s advertising reach potential is up to 849 million customers! With sponsored ads, you can amplify a photo, video, story or carousel. If you’re going to sponsor a post, you’ll want to use one that matches the type of content people enjoy seeing on Instagram, meaning it’s high-quality, natural and candid, and features a person.
Offer contests and giveaways to increase your following
If you’re looking for a way to increase your follower base, a contest or giveaway is awesome at doing this. Instagram accounts that hold contests grow their followers 70% faster on average than accounts that don’t. So, post about the giveaway or contest opportunity, and tell customers they can enter by tagging their friends. Boom! Automatically, you have new people discovering your brand through their friends, leading to new followers and potential new buyers. Don’t forget to amplify the contest announcement by sharing it in your stories too, like how Beauty Bio did!
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