What is digital reputation monitoring and how to implement it?

[mouakter14]

Digital reputation monitoring allows you to follow what is being said about a company or individual in real time. This customer-centric approach allows you to react quickly in the event of a problem and avoid a reputation crisis. It is also very useful in change management strategies to identify how consumers perceive the company. Here are some tips for monitoring your online reputation:

Use monitoring tools like Google Alerts
Google provides a free and essential tool for constant monitoring: Google Alerts. It allows you to receive a notification when a brand, company, or person's name appears in a new Google search result. It's widely used in market intelligence, a great ally for knowing what's being said about you in real time (or almost) real time.

However, this tool has some limitations. For very popular companies, the number of mentions can be overwhelming and unhelpful. Therefore, there are more comprehensive paid alternatives, such as Mention, Notify, and rich people database Social Searcher.

Track customer feedback
Analyzing customer reviews, ratings, and feedback is crucial to maintaining control of a business's digital reputation. Businesses should study customer reviews and ratings on all the digital platforms they operate on: Google My Business, Yellow Pages, TripAdvisor, Yelp, Facebook, etc.

Next, you should categorize customer reviews by related topics to gain a clear overview and identify any issues . This method allows you to better analyze negative reviews and ratings, and take appropriate measures to improve your digital reputation when necessary.

Practice social listening
Social listening is the process of identifying and monitoring online discussions about a company, person, or service. It's an essential tool for monitoring an organization's digital reputation and understanding public perceptions.

By practicing social listening and social media monitoring, companies can quickly respond to negative comments or posts that could damage their corporate image. This way, you can adopt appropriate proactive social media marketing strategies and minimize potential negative consequences.