Content Marketing on Social Media is something that companies can no longer do without: the numbers say so. In Italy, in fact, there are 34 million active users on social media (out of an “Internet population” of 43 million people), 30 million of which are active on mobile. These are the data that emerged from the latest report by We Are Social that clearly highlight how in our country, in line with the trends in the rest of the world, social media are becoming increasingly important.
Contrary to popular belief, this importance is also evident in B2B content marketing strategies , even if companies do not always have a clear strategy to adopt.
Content Marketing, Social Media and B2B
While those operating in the B2C sector (i.e. those who address the france telegram data end consumer directly) have long been successfully using social networking platforms to grow their business, companies in the B2B world are still struggling to find the right approach, despite realizing their value.
Generally speaking, B2B companies struggle to understand which tools and platforms are ideal and with what kind of actions and activities to achieve their goals. In fact, each social media platform is very different and serves multiple purposes. It is therefore necessary to understand which are the best social networks useful for growing and expanding the business of a B2B company, as well as identifying the most effective actions.
Challenges that require first of all a clear definition of the B2B content marketing strategy: it is in fact precisely through valuable content (for the user it is addressed to, not for the company that provides it) that one can "attract" interest and visibility , the first necessary steps to then trigger business relationships.
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Content Marketing and B2B Social Media: Mistakes to Avoid
If the content is the basis from which to start (which must be relevant to your audience) you must not make the mistake of thinking that the same message can be conveyed indiscriminately on any social media: each network has its own language and is aimed at different communities .
