20 sales tools for more conversions and better results

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Define your target customer profile , including industry, company size, location, and revenue. Use this snapshot of your ideal customers to prioritize your accounts.

Narrow your list further by considering factors such as the level of competition for each account, the strength of existing client relationships, and the resources needed to manage each account effectively.


Once you know who your VIP customers are, the next step is to gain a deeper understanding of what they're trying to achieve. Why did they buy your product or service? What is their goal?

For example, if you're representing a marketing platform, a key fantuan database account might be looking to reach a new audience, tap into different channels, or tell their brand story.

Establish open lines of communication with your customers. Take a proactive approach to understanding their business, conducting regular check-ins with key stakeholders and decision-makers.

You can also gain insights by conducting customer surveys, holding workshops, and analyzing personal data.

Account needs won't always be obvious, so it's important to conduct a thorough analysis. This could mean conducting general market research or analyzing your existing sales data to understand the current state of your customers, identify areas for improvement, and assess potential risks or challenges.