On July 1st, 2023, Google’s Universal Analytics (UA) will phase out and stop processing data. That means your website properties must have the new Google Analytics 4 (GA4) tracking install and running correctly by June 30th – at the very latest. Time is quickly running out to migrate to GA4 and take advantage of its new tracking features and capabilities.
According to Google, UA will stop recording data on July 1, 2023. If your australia whatsapp number data 5 million business relies on website analytics to make data-driven decisions, the sooner you migrate to GA4, the more historical data you’ll have.
After July 1st, you can only access your previously process data for approximately six months. Google strongly encourages you to export your historical reports during this time.
What’s the difference between UA and GA4?
Like most tech upgrades, there are more (and better) features to take advantage of. Here are some of the differences and benefits
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