How to track branded keywords and what to do with them next, you will learn by reading this article.
What are branded keywords
Users often get to know a brand through search results, not on a website. Let's say you want to buy a new refrigerator, but have no idea what refrigerators are good these days. You type a query into Google and see what options the search offers. Then you analyze the results, follow links, read comments, and based on all this, form an idea of the brands.
Branded search queries are entered by users who are already familiar with you. The purpose of such queries is to learn something additional about the brand or a specific product. To get a complete picture, you need taiyuan mobile phone numbers database to track the context in which users mention your brand name. This could be “brand + scandal”, “brand + reviews”, “brand + history”, “brand + Channel One”, etc. Understanding these connections and associations, you will be able to build competent strategies in SEO, PR, marketing and in the development of the product itself.
It also makes sense to check your competitors in a similar way. Monitoring their brand keywords will show your opponents' weak points and give you ideas for your own development.
How to Collect Branded Keyword
You can collect keywords manually or using special services.
For manual collection, enter the brand name in the search engine, collect search suggestions and phrases from the section along with [query] frequently searched .
Search suggestions are relevant and common query options that begin with the same letters and words as your query.
The next step is to use keywords from your semantic core that include the brand name. Follow each suggestion and analyze the results. See what other resources write about you and how users respond. This way, you will collect enough keywords and information to understand what the problem is and start improving the site.
Create a table for keywords and descriptions of landing pages that are linked to by phrases.
Enter all the collected data into it.
But these phrases will not be enough for deep site development. When manually assembling, you may miss important or new tips and phrase options.
For mass and deep collection, it is better to use specialized SEO services, in particular, Serpstat , using the example of which we will illustrate the methodology for working with branded queries below.
To collect queries, enter the brand name in the service search bar and select the search region. The service will open the Keyword Analysis tool . The summary report contains all the information on the keyword, its frequency, cost in contextual advertising, possible phrase variations and popularity in Google Trends. The tables show competitors and traffic distribution by phrase.
Go to the SEO Analysis tool, Phrase Selection . The list contains all the variations of the keyword, its frequency and special elements in the search results. Analyze branded keywords and export them.
Start monitoring positions for collected ones to constantly track changes in positions for phrases and monitor your closest competitors in search.
Open the Project List , select the domain project and click Track Positions . Select the search engines, region and device type to monitor. Add brand keywords, set up the schedule and access.
