They went from working in physical offices to working remotely from home.
What do you think happens when millions of people are suddenly working from home while the national news machine bombards them daily with news about the evolving pandemic? You guessed it: a giant spike in website traffic to media and news websites!
Every time someone visits a page on a news site like “Il sole 24 Ore” “Repubblica” or the “New York Times” or The Washington Post, “Display” ads of this type appear:
More visits to a site and more pages per visit mean more ad space for display advertising.
At the same time, the uncertainty surrounding the economy means that demand for ads hasn't necessarily increased at the same rate as traffic, so ad prices have actually dropped in some cases. afghanistan phone number library Think about the entire restaurant and live entertainment industry. Do you think they're buying a lot of display ads right now?
PS. Obviously the difficulty of these sectors saddens me and affects me a lot, I sincerely hope that these categories are supported and that they resume as soon as possible
Let's now look at how your B2B company can use display ads to drive traffic from potential customers to your website.
How can you optimally deliver your B2B marketing ads?
Our approach to managing display ads
Start your display advertising campaign now
How can you optimally deliver your B2B marketing ads?
As we have already seen, the Google Display Network allows us to SHOW THE RIGHT MESSAGE TO THE RIGHT PERSON in various ways (which can be combined in a surgical manner):
BASED ON KEYWORDS AND TOPICS: Using what we call “Contextual Targeting” it is possible to show your visual ads on third-party sites that deal with topics very close to our product or service.
ON SPECIFIC PAGES OR WEBSITES: In this case we use “Positioning Targeting” which allows us to decide on which sites, apps or videos to show our ads.
BASED ON USER INTERESTS: This is perhaps one of the most powerful tools as it allows us to show our ads to similar people who reflect our “typical” Buyer persona. From here, for example, we can re-show ads to those who have visited specific pages of our website (REMARKETING)
When we help B2B companies with their display ads, we focus on essentially four main aspects:
The goal of the ads: Typically to do HIGH IMPACT Branding at LOW COST, and attract more target visitors to their website
Ad Segmentation: Targeting ads appropriately to reach potential customers interested in their products or services based on the stage of the buying cycle they are in.
Ad messaging and images: We want display ads to pop on the page and stand out by providing a clear CTA (call to action) that seamlessly combines images, fonts and colors. We use our in-house design team to do this.
