Have you ever heard of KPIs? Well, these are metrics used to determine whether the strategies applied to the website are performing well or not. When it comes to Content Marketing , there are crucial KPIs for monitoring sessions, new users, number of visitors, etc.
One of the tool's functions is to provide Google norway mobile database with metrics related to the main KPIs aimed at digital ventures, such as marketing places, e-commerce and blogs.
Count conversions
If you want to know if your website is generating sales, this feature is essential. Teams working in e-commerce often use the conversion funnel to base their decisions on the direction of the company. However, B2B companies, in most cases, end up neglecting this data.
Examples of conversions that can be measured include:
leads generated;
simulators;
contacts;
download available materials.
Every website needs to define its conversion concepts precisely so that it is possible to measure the effectiveness of strategic planning.
Interact with social networks
Another interesting feature of Analytics is the fact that the platform identifies the source from which users are coming, including social networks. The tool can identify them through UTMs and URLs. This is used to find out if there was ROI in a Facebook campaign and if users who came from the social network ended up completing a purchase.
Activate the Alerts function
Some people have the habit of checking their Analytics metrics a few times a day. However, the fact is that it is impossible to keep looking at the reports all the time without compromising other important daily activities.
This way, you can quickly find out if something is wrong with your site. For example, if the number of users drops dramatically, you can set up the Alerts feature to send you an email.
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